


Advertised by his publishers as “a hug in book form”, The Comfort Book comprises amuse bouche-sized aphorisms designed to turn a 🙁 into a :-), and so to make the world a better place. Taken out of context, it’s easy to see why Haig’s latest book will rile those who don’t look to the writer for succour and solace. After a few sleepless nights, and an existential headache, he tweeted back thus: “If I ever write another self-help book, it will be called Sometimes It Is Okay to Tell People to Fuck Off.” His instinct was to rise above it, sticks and stones, but he couldn’t.

“I’d actually posted that page on Instagram – which is normally my friendly place, calm and nice and fluffy – but somebody put it on Twitter with eye roll emojis, and it went a bit viral. “I’m off it again now, or at least I won’t be responding to people anymore, because I got burned again recently,” he says. In the build-up to his latest self-help tome, The Comfort Book, Haig had been sharing random pages online, one of which encouraged us to delete the italics in the following sentences in order to feel good: “I am not popular enough”, “I am not good enough.” Much fun-poking ensued.ĭiscussing this now, he visibly winces. But I’m like the alcoholic who reaches for another gin and tonic it never ends well.” “When I quit Twitter for a couple of months earlier this year, I just felt so much lighter. “I don’t know why I do it,” he says, attempting a laugh.
